News

From November 23rd Dan’s new book ‘The 10 Rules of Highly Effective Pricing – How to Transform your Price Management to Boost Profits’, by Wiley, is available.
This book has been endorsed e.g. by ‘The Father of Modern Marketing Philip Kotler, Stephan Winkelmann the world’s most successful automotive CEO, President & CEO of Automobili Lamborghini and Peter Brabeck-Letmathe, Group CEO Nestlé a.d. who more than anyone else transformed this company making it one of the most successful and profitable companies of its industry.

From November Dan will publish a newsletter on topics like pricing, monetization, revenue growth, commercial excellence and strategies.
Don’t miss the Newsletter.
Subscribe and connect with Dan on linkedin.com/in/danilo-zatta

By end of 2024 a new pricing book will be available. This volume will be a collection of contribution and case studies from practitioners of several companies from different industries and geographies.
Experts from successful and known companies will share valuable learning e.g. on price strategies and price setting, providing concrete food for thought to increase the success of your company.